Single-Source Physician Recruitment Partnership
Description of Client’s Business
A leading fully integrated non-profit health care system in East Texas, comprised of a network of 30 clinics staffed by 130 physicians and a 358-bed acute care facility. Since 1995, the client has opened 11 regional clinics and a second hospital to provide primary and tertiary care to 18 Texas counties.
Client’s Challenges
The client hired Cejka Search to restructure its recruitment practices citing the following challenges:
- The community and surrounding areas were experiencing rapid population growth, creating a greater demad for healthcare services, especially in rural markets.
- The need for specialty healthcare services, such as cardiology, gastroenterology and surgery was increasing
- The client was expanding its network of regional clinics, building two new facilities and acquiring a third.
- The local healthcare industry was becoming an increasingly competitive environment and TMFHS wished to maintain its position as the market leader
- The organization’s recruitment infrastructure did not support the client’s robust growth strategy.
Cejka Search’s Solution
Cejka Search employed its innovative Single-Source Physician Recruitment Partnership model to approach recruitment with the same level of expertise and quality employed in the organization’s day-to-day business practices. The Single-Source Recruitment Partnership provides best practices in current physician market hiring trends, proven recruitment methods, a steady flow of qualified candidates and a dedicated professional to train and educate the entire staff on recruitment. For the client, this model enables the organization to meet their physician staffing demands while continuing to increase the level and quality of healthcare services offered to patients.
The Single-Source Recruitment Partnership placed a dedicated recruitment professional on-site to bring immediate expertise and broad candidate acquisition capabilities of Cejka Search into the client. The on-site professional along with the supporting Cejka Search team, was fully integrated into the clients staff, operations and strategies. The Single-source recruitment partnership model provided one point of control with maximum accountability for results, maximizing the return on investment.
Objectives
- Meet staffing demands in both existing hospitals and clinics, and new facilities by increasing the number of qualified candidates
- Recruit higher caliber physicians who would complement the organization’s continuously advancing technology and surgical techniques, as well as reinforce the client’s competitive edge.
- Further enhance the clients already diverse workplace.
Execution
To achieve the clients specific goals, Cejka Search implemented the following tactics:
Recruitment Program – Cejka Search and the client developed best practice applications of Cejka Search's interviewing and hiring models. The on-site recruiter efficiently identifies, screens and recommends potential physician candidates based on both the clinical and cultural fit. Interview preparations are made, reference checks are done, candidate evaluations processed and contract negotiations are conducted. Upon meeting the candidate, the client is fully prepared to make an offer.
On-site Recruitment Professional – The client selected a Cejka Search employee to work on-site. This recruitment professional brought immediate expertise and broad candidate acquisition capabilities of Cejka Search to the clients organization.
In addition, the on-site recruiter added a "personal touch" to the recruitment process, identifying the needs and expectations of both the candidate and family members. The recruiter arranges travel and connects candidates with real estate agents, educational institutions and other community services. For the candidate's family, the recruiter plans various recreational events such as trips to the zoo, golf outings and spouse lunches.
Training Program – Cejka Search developed a recruitment training program for the client's physician leadership and managing partners that includes: 1) interview techniques, 2) a quicker process for extending offers and 3) recruitment practices that promote the clients oranization to desired candidates.
Results
Since employing Cejka Search, the client has experienced the following recruitment successes:
- The new recruitment process has increased the number and quality of physician candidates, allowing the client to meet staffing demands. On behalf of the client, Cejka Search has filled positions in all key specialties including primary, medical and surgery and both the rural and metropolitan markets.
- The time-to-fill open positions and the interview-to-hire ratio have both decreased.
- According to the client, Cejka Search's on-site professional has far exceeded expectations,providing "above and beyond" services to candidates and their families.
- The client offers Cejka Searchs custom designed Training Program as a continuing education piece for new and existing staff members.
| Fully Integrated Healthcare System | Jan '06 - Dec '06 |
| Number of physicians | 220 |
| Number of practicing locations | 29 |
| Decision making | Centralized |
| Annual hires | 39 |
| Average time-to-fill | 125 days |
| Interview-to-hire ratio | 2:1 |
For more information on our Single-Source Recruitment Partnership Model, contact us at info@cejkasearch.com.
